Idea regarding extending awareness

[Mrs. Peel]

I must confess to failing to give it much thought beyond my propensity for "he" in an example and a wild, irrational desire to veer from the beaten path.  It did occur to me fleetingly that, as this example has "negative" connotations, my impulsive behavior might be viewed askance but I brushed this away as unwarranted paranoia and let it stand.

Not that you, Mrs. Peel, are engaging in any askanced (why is that not a real word?) viewing. 

Giving it more thought now and being cognizant of the fact that women are still treated shabbily in many places in all sorts of ways ($.77 on the dollar vs males in same job US, last I heard), I believe I'll use s/he, a personal pronoun or simply she for positive examples and he for the negative.

It's long been my view that the idea of treating men and women equally greatly devalues the worth of the average woman, and it would harm no one for my written words to reflect this.

Thanks for the question.   

Well, you don't need to go that far.  "He" shouldn't always be negative.  I think s/he would work though. 

[Gonzo]

I think it's faulty logic to assume everyone who would benefit from Laura's work already knows of it.  Considering how many people are slowly coming to an awareness of dietary issues, let alone our pathological world, seeking in general will only grow.  However, disinformation efforts continue to grow as well.  Therefore, in the sea of competing information, expanding access through other channels helps the message break through the noise.

In my mind, there is a benefit to expanding access.  The only questions that need to be answered pertain to the size of the potential audience, the percentage of those who will read such information, the percentage of them who would benefit from reading it and the costs to deliver it.

My initial thought would be to use books already available for free, which minimizes loss to sales (since Laura deserves every penny she can make).  This would increase her reputation as an author within circles currently unfamiliar with her work and would help promote Horns of Moses.

My $0.02 for what it's worth,

Gonzo