As I watched it, at first I was sort of shocked, and it made me laugh, maybe because it was weird and a slight bit uncomfortable to watch (as in, I wouldn't want someone doing that to me). But as as the video continued I started thinking, "What's going on here? Maybe I shouldn't be laughing at this."
It seems like a lot of those "massages" are not things that a person would allow if they were in a "normal" state of mind - they would be painful or at the very least shocking (popping the hand for instance). From what I've watched/read, hypnotism can apparently seem quite normal when you are in the middle of it, and you don't realize you are hypnotized, usually.