Gillette, revisited

Yupo

The Living Force
FOTCM Member
Self-loathing ad from Scandinavian Airlines is a big flop. Didn't they learn anything from the Gillette fiasco?
This is from Epoch Times today.


With Scandinavian Airlines Ad, Globalism Turns to Self-Loathing CELIA FARBER A commercial for Scandinavian Airlines (SAS) has caused an uproar on social media, causing thousands of Scandinavians to pledge never to fly with them again, and post photos of them cutting up their SAS cards. A period piece of globalist anti-nation state talking points, the bizarre commercial delivers a message that “absolutely nothing” is inherently Scandinavian, and that everything we associate with Scandinavia, from windmills to meatballs, has in fact been stolen from other countries. It’s such a dizzying display of inverted branding, Swedish-Hungarian PR man Peter Karaszi called it “the worst bellyflop I have seen in 40 years in the advertising business.” “I am in a state of atomic shock,” said Soeren Espersen, a senior member of the populist Danish People’s Party, who vowed to compel Denmark’s transportation bureau to discipline the airline harshly. He says the ad comes down to “spitting on all that is truly Norwegian, truly Swedish, and truly Danish.” ‘Absolutely Nothing’ The commercial opens with classically Swedish images: Blond hair being braided, candles being blown out on the traditional birthday cake with Swedish flags, and a young woman’s voice asking bleakly: “What is truly Scandinavian?” Then the hammer blow, a second later, as the music stops: “Absolutely ... nothing.” The montage cuts to a sad child shrugging, then the word “nothing” in several languages, across more images of Scandinavian nature. Two spooky blond children speak in unison: “There is no ... such ... thing.” A dark-haired youth looks at the camera accusingly. “Everything,” the voice continues, “is copied.” “Our democracy?” the voice asks, as the camera pans over mass-produced Greek statues. “Credit goes to Greece.” “Parental leave?” A man carrying a baby in a sling whispers, “Thank you, Switzerland.” It goes on, relentlessly: Windmills were invented in Persia, bicycles stolen from Germany, dark bread is Turkish, licorice is Chinese. A Swedish woman calls out hope for the Midsummer Maypole, only to be told, “It’s German.” A young woman looks truly bereft as she warns us, “It gets worse.” The pace slows down for the central kill. “Rumor has it that the oh-so-Swedish meatballs might not be as Swedish as you think ... but Turkish.” An audible gasp. An Asian man in pink hair tells us: “Even the Danish isn’t Danish. It’s Austrian.” On to, the “pride of Norway,” the paper clip, was “actually invented by an American.” Suddenly, amidst grainy footage of suffragette protests, America (not Sweden) is thanked for spearheading the women’s rights movement. And then the camera pans to a boy of African descent saying: “We’re no better than our Viking ancestors. We take everything we like on our trips abroad, adjust it a little bit and ... voila.” Fury and Backlash The bizarre video was met with such fury, promises of widespread boycotts, and tens of thousands of thumbs down on YouTube, that SAS took it down the same day. But that brought new backlashes. Mainstream (globalist hardline) Swedish media ran editorials attacking SAS for caving in to “far-right” nationalists, so SAS put it back up, but closed the comments section. It didn’t stop there. SAS soon put out a statement claiming that Russia was behind the opposition to the commercial, on grounds a negative article about it was published by Sputnik, and published an internet data map from the app Hoaxy, claiming to show that the story went viral thanks to incitement from Russian trolls. A defensive and even paranoid statement from SAS read: “SAS is a Scandinavian airline that brings travelers to, from, and within Scandinavia. ... When analyzing the pattern and volume of reactions we have reason to suspect an online attack and that the campaign has been hijacked. We do not want to risk being a platform for views that we do not share. We have therefore temporarily removed the film from our channels and we are currently evaluating the next step.” Peter Karaszi, a lone voice of reason, in his blistering editorial in Sweden’s Expressen, called it “a kind of anti-advertisement for Scandinavia.” “Let’s establish,” he wrote, “that the commercial is extremely bad. Pompous, haughty, and condescending.” He points out that the comments were 98 percent negative, and that SAS’s crisis response made things even worse. He would, he writes, have advised them not to argue or defend themselves, but instead just “crawl under the covers and close their eyes until the nightmare is over.” “How could things go so wrong?” Karaszi wondered. “At least 50 people, probably more, were involved in the production of the film. Did they really have no target group ... they could have tested the film on before they released it?” He accuses the creators of existing inside such an insulating “bubble” that they “in all seriousness believed they were doing the right thing.” Attacking the Customers The infamous toxic masculinity preSuperbowl Gillette commercial is the American forerunner to the SAS ad. The strange quality both share is the sense of weaponizing the “product” against the very people it would normally seek to seduce. Are commercials becoming vehicles that attack their customers, in the age of woke? SAS has been the latest in a long line of globalist corporations, IKEA being another, that seems near-desperate to let the world know Sweden is a multicultural paradise now. That what once looked like Sweden no longer looks like Sweden. That Sweden is no longer just a place full of ethnic Swedes. That meatballs are no longer a source of national pride, but rather pride is rooted in Sweden’s unique fanaticism around ethnic and sexual-political correctness. I would give an award to any Swedish ad that manages to not even mention meatballs one way or the other. Darn it, it’s a meatball recipe. It has pork, beef, eggs, breadcrumbs, etc. But almost every country on earth serves meatballs one way or another. And enough about the licorice, as much as I miss it. America doesn’t talk about its Twizzlers. However, I could talk your ear off about the superiority of the Swedish Stearin Candle manufactured by Liljeholmen. None of this is what makes a nation. The petty and materialistic Sweden branding of the 1960s and ‘70s is precisely why the conversation about Sweden is so claustrophobic and controlling. There is so much that is fantastic about Scandinavia—its respect Are commercials becoming vehicles that attack their customers.
 

bjorn

The Living Force
FOTCM Member
Self-loathing ad from Scandinavian Airlines is a big flop. Didn't they learn anything from the Gillette fiasco?
This is from Epoch Times today.

"Our Viking ancestors" SHOWS BLACK MAN 😂

Message of the video: What is Truly Scandinavian? Absolutely nothing! Except immigrants, of course..

Swedish politician, Mena Sahlin once said:

I think that’s what makes many Swedes jealous of immigrants groups. You have a culture, and identity, a history, something that brings you together. And what do we have? We have Misdummer’s Eve and such silly things
It's all part of the plan, the West must be destroyed. The Left hates us, and our lands are flooded with those whom hate us (but love our benefits)

“To destroy a people, you must first sever their roots.” - Aleksandr Solzhenitsyn
 
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etezete

Jedi Master
Thank you for bringing this up.

Here in Germany it is more or less the same, though a bit behind. In my hometown there was an ad campaign titled "Das ist sooooo deutsch" (this is sooooo german); in literally all posters there was a mock on the germans more or less poorly hiding. What to say to that? hmmm.... One turkish stemming german politician named Aydan Özoguz (SPD) once sad that there simply is no german culture besides the language. Another female politician, Claudia Roth (Die Grünen), who is married to a turk, once said that the turkish guest workers (Gastarbeiter) rebuilt Germany after WWII. Not explaining how they did that, arriving first in 1962 (due to US pressure; they wanted their turkish military base, so..) while there is even motion picture evidence that the "Wirtschaftswunder" was already in full effect in 1955!
 

bjorn

The Living Force
FOTCM Member
What to say to that? hmmm.... One turkish stemming german politician named Aydan Özoguz (SPD) once sad that there simply is no german culture besides the language. Another female politician, Claudia Roth (Die Grünen), who is married to a turk, once said that the turkish guest workers (Gastarbeiter) rebuilt Germany after WWII.
The nerve of these people is just incredible. The solution for mass-immigration = mass-deportation.
 

Yupo

The Living Force
FOTCM Member
These trends will likely kill tourism, at least for someone like me. I want to see and experience German, French or Swedish culture when I visit such as these countries. No objection to immigration, at least with intention for assimilation. But please don't kill the host! Seems like some segment of the host is inviting destruction. And they are rubbing in the faces of the natives. Ouch! Pride of place and enjoyment of tradition is not racism.
 

Woodsman

The Living Force
FOTCM Member
I can't tell whether this is the result of runaway virtue signalling cowards and idiots in power mincing toward a Leftist nightmare reality, or...

A deliberate manipulation of the same in order to pester the regular human population into finally losing their cool and demolishing all the perverts and weirdos by executing a global hard right.

It would seem that either option could lead to disaster. The C's once commented regarding a newly 'out' person embracing trans culture that s/he was now marked for future exploitation and misery-extraction by the Matrix. I thought that was a curious thing to say when it seemed that the LGBTQ+ movement was winning lots of territory and everybody else was ducking and covering, (dazed and cowering).

But I remember back when I was a kid, playing a simple space-based war game on an old computer. It took only 15 minutes to play a whole game of galactic conquest, and after enough iterations it became clear that while it was easy to overextend and seize a whole lot of territory early on, the winner was ultimately the 'Turtle', the one who slowly and methodically built a powerful foundation and did not advance until it was strong enough to both hold current territory as well as defeat the opponent in the next square. But during the early game, the weaker side would look like a behemoth, painting the map nearly entirely with its color.

Fortunately, it seems that one of the defining characteristics of the Right today which people have claimed and demonstrate through action, is the embracing of cool, rational thought and civil words even while in heated debate, (partly because doing so is the opposite of the nasty behavior they see in the Left). Therein lies hope, I would say. The Right isn't hysterical and it is learning by fire the act of living with courage and discipline.
 

Voyageur

Ambassador
Ambassador
FOTCM Member
I can't tell whether this is the result of runaway virtue signalling cowards and idiots in power mincing toward a Leftist nightmare reality, or...

A deliberate manipulation of the same in order to pester the regular human population into finally losing their cool and demolishing all the perverts and weirdos by executing a global hard right.
Although the below is not a gender left issues per se, came across an older (2015) article by John Whitehead, and many read from him on SOTT from time to time. John does a good job keeping track of the nonsense, yet reading this I did not know if he was talking about a predominately left education system or if it extends to the right also - seems predominately left as seen below.

Mostly in Canada things are seen through a left lens for the most part, so don't know if this happens the same way as in the States (lagging behind) in public education, yet how are these things even tolerated from the left or right in the States; you don't hear much from any side, nor from parents who should be up in arms calling for the arrest of some educators and demanding the house be cleaned.


Snip:
Microcosms of the police state, America’s public schools contain almost every aspect of the militarized, intolerant, senseless, overcriminalized, legalistic, surveillance-riddled, totalitarian landscape that plagues those of us on the “outside.”

From the moment a child enters one of the nation’s 98,000 public schools to the moment she graduates, she will be exposed to a steady diet of draconian zero tolerance policies that criminalize childish behavior, overreaching anti-bullying statutes that criminalize speech, school resource officers (police) tasked with disciplining and/or arresting so-called “disorderly” students, standardized testing that emphasizes rote answers over critical thinking, politically correct mindsets that teach young people to censor themselves and those around them, and extensive biometric and surveillance systems that, coupled with the rest, acclimate young people to a world in which they have no freedom of thought, speech or movement.

If your child is fortunate enough to survive his encounter with the public schools, you should count yourself fortunate.

Most students are not so lucky
.

Unfortunately, upon graduating, they can look forward to the next education phase as has been seen around campuses today.

So, 98,000 public schools must include the right spectrum, too?

Here is some school statistics:

There are 132,853 K-12 schools in the U.S., according to 2015-16 data from the National Center for Education Statistics (NCES). Here's how they break down:

  • All: 132,853
  • Elementary schools: 88,665
  • Secondary schools: 26,986
  • Combined schools: 16,511
  • Other: 691
Here is how Conservapedia looks at the numbers (fwiw):

Public schools have become predominantly liberal and atheistic government institutions that employ 3 million people and spend more than $410 billion annually at a cost of more than $10,000 per student. Liberals censor classroom prayer, the Ten Commandments, sharing of faith in classrooms during school hours, and teaching Bible-based morality. Mandatory homosexual indoctrination is common as early as elementary school in more liberal states.The failures of underperforming public schools are a paradigm of socialism, along with landfills and the Canadian health care system.


It all starts in our education system and these kids coming out will have a particular view later in life and that, given what they are being indoctrinated into, should send shivers through bones.

Can a hard turn correct this mess? What would that look like? It does not seem to be a world education phenomenon, if not now growing towards one.

Anyway, all these matters are mixed up together and time (and perhaps a will) is not on our side, osit.
 

Ursus Minor

Jedi Council Member
Thank you for bringing this up.

Here in Germany it is more or less the same.. (...) One turkish stemming german politician named Aydan Özoguz (SPD) once sad that there simply is no german culture besides the language.
A couple of years ago German-born journalist Deniz Yücel wrote a column for the left-wing fringe paper Taz
Here are some excerpts...

Great, Germany is getting rid of itself!

In the middle of Europe, there will soon be a region without a people. That's not a pity. Because with the Germans only things will be lost that nobody will miss. (...)
What is particularly gratifying is that immigrants, who for years kept birth rates artificially high, are no longer refusing to integrate and are making their (admittedly still improvable) contribution to the death of Germany.

So what Sir Arthur Harris, Henry Morgenthau and Ilja Ehrenburg failed to achieve, what George Grosz, Marlene Dietrich and Hans Krankl dreamed of, is now being taken over by the Germans themselves, which is why you can be sure that it will really happen. Because half things have never been German things ("total war", "wholemeal bread"); because of their thoroughness, Germans are admired a little bit all over the world and even more feared. (...)

But the imminent departure of the Germans is the death of nations at its best. A nation (...) that has always stood out with boundless self-pity, penetrating know-it-allism and eternal bad temper; a nation that knows dozens of expressions for the word "grumble", but has to borrow other people's words for everything erotic, because its own language has only an uptight, crude or clinical vocabulary to offer, so this joyless nation can gladly pass away.
Contrary to his work in Germany, Mr. Yücel's style of journalism got him into hot water in Turkey, the home country of his family. After his fine style of work at Taz he landed a job at Die WELT, once the flagship of conservative journalism in Germany and was sent to Turkey as a correspondent, where he was held in a high security prison for one year.

Turkish Prosecutor demands high sentence for Deniz Yücel Source

Two years after the release of Deniz Yücel, the trial continues. The journalist is accused of terror propaganda in Turkey. The public prosecutor's office is now announcing the required sentence.

The public prosecutor in Istanbul demanded penalties for propaganda for the banned Kurdish Workers' Party PKK and incitement of the people.

The articles that Yücel had written as Turkey correspondent were a central point in the indictment.

With regard to the accusation of having carried out propaganda for the movement of the Islamic preacher Fethullah Gülen, the prosecutor demanded acquittal.
In addition, however, he demands punishment for insulting the president.
Yücel was held without charge in the high-security prison west of Istanbul from February 2017 to February 2018.

At the same time as his release and departure for Germany, the public prosecutor's office filed charges.
(Emphases mine) That sounds like him, doesn't it?

Mr. Yücel claims that he was tortured for three days...
 
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