@Kryon - I'm aware of this patterning function of the brain. An example of this is when listening to music, while also watching totally unrelated muted actions or speaking, the brain will correlate the images and music so it appears the visual is somewhat in sync with the sound.
I do agree with you in the sense that when you recognize a pattern, shape or concept you then begin noticing it more often. This happens when you buy a new car, you start to notice the same model car in traffic or in car parks simply because you have a connection or familiarity with the object.
My point is, when does coincidence (subconscious or not) become a true pattern in ones life? It's quite commonly spoken about (Wave series ect) that the universe gives little hints and those awake enough to notice will heed the warning or simply pay attention towards a particular subject. Are these also just coincidences created by a brain function or is there deeper meaning?
In my personal experience, I would notice the 11:11 even before I was aware of the significance in numerology or the like. Also, it seemed to me that contrary to the statement "if you as a whole put importance into such an event your brain will direct you to the sequence, every time flawlessly" I thought nothing of it besides being an oddity. I wasn't exactly fascinated nor did I place any importance on these occurrences, just found it a bit strange.

My Subconscious may have though differently though lol.
@Lindenlea - I'm a little wary when obtaining information from the "New Age" magazines, but I am somewhat aware of the esoteric significance. If true, then it would become quite interesting. Noticing the 11:11 could be the result of some "correct" action or decision in regards to a 3D lesson?