K
kommunikationisthekey
Guest
If you're an American.... you've probably received some mail from ADVO....... they are, afterall, "the most recognized piece of mail in America"... according to their website (http://www.advo.com/corpcitizenship.html). The piece of mail they distribute is the "Have You Seen Me?" cards. They usually contain a couple pictures of missing children.. and an advertisement on the other side of the card....
After receiving these cards once or twice a week for the past 21 years (their website says ADVO started their partnership with the National Center for Missing & Exploited Children in 1985). I decided to take a look at this company which has been sending me mail for almost all my life... to find that despite the 75 million households/120 million people (elsewhere on their site they claim 67 million households weekly/105 monthly http://www.advo.com/companyhistory.html) who see their advertisements.. every week...... only 143 children have been recovered since they started...... 143 total... in all those years... reaching all those people...... I guess it's good that at least they found some... well, it is definitely good that any were found... but I was surprised by this dismal number given the amount of distribution going on...
I was disgusted by the fact that a marketing company could proclaim that in the 21 years of their existence.... their marketing ploy of trying to find missing children only received a yield of 143.... despite the millions of advertisements sent out.....
Well.. at least they contribute a little... more so than others.... I just find it a bit nefarious since anyone would probably throw away the advertisements at first site if it weren't for the missing children aspect, thrown in to apparently suggest that this company and its advertisers are actually looking out for you and your missing children.... and don't just want your money....
Didn't know where else to put this topic so I threw it in the COINTELPRO/Disinformation forum... because it seemed more like disinformation than anything else....
I read in the C's transcripts...something along the lines that 10% more children were taken every year.... and read a bit about Laura's difficulties in finding accurate statistics in missing children... after a bit of searching around.... I also found it quite difficult to find any 'good' information on missing children.... seems like a big runaround and no one has the answers.....
any info would be greatly appreciated....
After receiving these cards once or twice a week for the past 21 years (their website says ADVO started their partnership with the National Center for Missing & Exploited Children in 1985). I decided to take a look at this company which has been sending me mail for almost all my life... to find that despite the 75 million households/120 million people (elsewhere on their site they claim 67 million households weekly/105 monthly http://www.advo.com/companyhistory.html) who see their advertisements.. every week...... only 143 children have been recovered since they started...... 143 total... in all those years... reaching all those people...... I guess it's good that at least they found some... well, it is definitely good that any were found... but I was surprised by this dismal number given the amount of distribution going on...
I was disgusted by the fact that a marketing company could proclaim that in the 21 years of their existence.... their marketing ploy of trying to find missing children only received a yield of 143.... despite the millions of advertisements sent out.....
Well.. at least they contribute a little... more so than others.... I just find it a bit nefarious since anyone would probably throw away the advertisements at first site if it weren't for the missing children aspect, thrown in to apparently suggest that this company and its advertisers are actually looking out for you and your missing children.... and don't just want your money....
Didn't know where else to put this topic so I threw it in the COINTELPRO/Disinformation forum... because it seemed more like disinformation than anything else....
I read in the C's transcripts...something along the lines that 10% more children were taken every year.... and read a bit about Laura's difficulties in finding accurate statistics in missing children... after a bit of searching around.... I also found it quite difficult to find any 'good' information on missing children.... seems like a big runaround and no one has the answers.....
any info would be greatly appreciated....