Ok so now I can comment about the image. It's a normal ad for a product, many ads have young attractive females embracing the product, but the place of this ad is not normal. A gun ad in a US airport gives it a strong subliminal message. Business-wise, the location of this gun ad is perfect because who cannot think about 911 when their in an airport? Just the thought of 911 will cause the urge to carry a firearm. It's like a subtle reminder (if only the passengers of the hijacked planes had guns). Another aspect is the right to carry a gun law in the US; again the airport is a perfect location for such an ad because for the American citizen it's a subtle reminder that the US is one of the few countries in the world that allows guns, and one should make use of this "freedom" while they can. Normally ads are located to target certain consumers, but what I'm not certain about is the intention of this specific ad; is it just business or otherwise?