Press Information
TIP provides information to well over 80,000 journalists by offering background material, press conferences, and one-on-one interviews with various experts and political figures. TIP has supplied information for thousands of news stories around the world. Critics of TIP consider this information to be of a pro-Israel bias and frequently lacking objectivity.[6] TIP also conducts polling and public opinion research.
Helicopter Tours
Part of TIP’s efforts in Jerusalem include providing helicopter flights for foreign journalists visiting the country, called 'Intellicopter' tours. Members of the media are given an opportunity to witness firsthand the strategic difficulties facing Israel as a result of its small size. The two-and–a-half hour tour is led by TIP’s guides who offer an analysis of Israel’s history and current security challenges. Journalists from over 300 media outlets have taken TIP’s intellicopter tour, and a large portion of news footage about the country is taken from this aerial view.
Media Fellowship
Every year The Israel Project offers the opportunity for college and graduate school students to participate in an internship focused on media advocacy. The fellows undergo intensive training, working with leading journalists and communications professionals to gain the out-of-classroom experience necessary to secure post-graduate career opportunities. Throughout the nine week program, fellows participate in all aspects of The Israel Project, from writing articles for publication to conducting interviews and organizing press events.
2009 Global Language Dictionary
The Israel Project commissioned a study by Frank Luntz on how to promote Israeli settlements to the American public. The study was marked, “Not for distribution or publication” and was leaked to Newsweek online. It recommends being positive, framing the issue as being about peace not settlements and to claim that the rejection of Jewish settlements is anti-Semitic and "ethnic cleansing". The document was based upon polling and focus groups. The document also lists arguments that don't work, in particular noting that religious, ownership and "scapegoat" arguments failed to sway listeners, the worst being the claim that Arab housing is being demolished in East Jerusalem because it fails to meet the building code.