Download's "customers" will be issued with an RFID festival wristband on arrival which will determine what areas of Donington Park they have access to, and will also function as an electronic payment system, linked to specifically set-up customer accounts through which "customers" will have to pay for food, drinks and merchandise.
"Every single person on site, including staff, children, RIP and VIP customers will need a dog tag to get around the festival," according to the FAQ section of the site. "The only way to get around the festival and pay for stuff is to use this system. It’s not possible to opt out of this."
Download's privacy policy acknowledges that it will collect your information through the use of the cashless payment wristbands and will, typically, share that information with other companies, who will collaborate to establish your interests, purchases and household type to aid in profiling you for advertising purposes.
