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The Living Force
A look into the way some Corporate business's operate and how it affects the consumer on the other end.
Qualcomm sought to become the sole supplier of modem chips for Apple’s iPhone to recoup a $1-billion “incentive payment” that Apple insisted on, not to block rivals from the market, Qualcomm’s chief executive testified on Friday.
Jan. 11, 2019 - Apple demanded $1 Billion for chance to win iPhone: Qualcomm CEO
Apple demanded $1 billion for chance to win iPhone: Qualcomm CEO | Reuters
FILE PHOTO: A woman checks her phone at a flagship Apple store at Iconsiam shopping mall in Bangkok, Thailand November 9, 2018. REUTERS/Soe Zeya Tun
January 11, 2019 - Apple considered Samsung, MediaTek to supply 5G modems for 2019 iPhones
https://www.usnews.com/news/technol...mediatek-to-supply-5g-modems-for-2019-iphones
Apple Inc held talks with Samsung Electronics Co Ltd <005930.KS> and MediaTek Inc <2454.TW> along with existing vendor Intel Corp to supply 5G modem chips for 2019 iPhones, according to an Apple executive's testimony at a trial between Qualcomm Inc and the U.S. Federal Trade Commission on Friday.
Qualcomm sought to become the sole supplier of modem chips for Apple’s iPhone to recoup a $1-billion “incentive payment” that Apple insisted on, not to block rivals from the market, Qualcomm’s chief executive testified on Friday.
Jan. 11, 2019 - Apple demanded $1 Billion for chance to win iPhone: Qualcomm CEO
Apple demanded $1 billion for chance to win iPhone: Qualcomm CEO | Reuters
FILE PHOTO: A woman checks her phone at a flagship Apple store at Iconsiam shopping mall in Bangkok, Thailand November 9, 2018. REUTERS/Soe Zeya Tun
The payment from Qualcomm to Apple - part of a 2011 deal between Apple and Qualcomm - was meant to ease the technical costs of swapping out the iPhone’s then-current Infineon chip with Qualcomm’s, CEO Steve Mollenkopf testified at a trial with the U.S. Federal Trade Commission.
While such a payment is common in the industry, the size of it was not, Mollenkopf said.
Under the 2011 deal, Qualcomm was named Apple’s sole supplier of modem chips, which help mobile phones connect to wireless data networks, in exchange for which Qualcomm agreed to give Apple a rebate - the exact nature of which has not been disclosed. Apple could choose another supplier but it would lose the rebate, effectively increasing the cost of its chips.
Antitrust regulators have argued the deal with Apple was part of a pattern of anticompetitive conduct by Qualcomm to preserve its dominance in modem chips and exclude players like Intel.
At a federal courthouse in San Jose, California, Mollenkopf testified that Apple demanded the $1 billion without any assurance of how many chips it would buy, which pushed the chip supplier to pursue an exclusivity arrangement in order to ensure it sold enough chips to recover the payment.
Qualcomm was not aiming to block rivals like Intel, he said.
“The risk was, what would the volume be? Would we get everything we wanted, given that we paid so much in incentive?” Mollenkopf testified.
Earlier in the day, Apple supply chain executive Tony Blevins testified that it was Apple’s practice to pursue at least two suppliers and as many as six for each of the more than 1,000 components in the iPhone.
The company stopped trying to place an Intel modem chip in the iPad Mini 2 because losing the rebates on Qualcomm’s chips would have made the overall cost too high, he said.
“They made it very unattractive for us to use another chip supplier,” Blevins said of the rebates. “These rebates were very, very large.”
January 11, 2019 - Apple considered Samsung, MediaTek to supply 5G modems for 2019 iPhones
https://www.usnews.com/news/technol...mediatek-to-supply-5g-modems-for-2019-iphones
Apple Inc held talks with Samsung Electronics Co Ltd <005930.KS> and MediaTek Inc <2454.TW> along with existing vendor Intel Corp to supply 5G modem chips for 2019 iPhones, according to an Apple executive's testimony at a trial between Qualcomm Inc and the U.S. Federal Trade Commission on Friday.
Between 2011 and 2016, Apple relied on San Diego-based Qualcomm as the sole supplier of such chips, which help iPhones connect to wireless networks. Starting in 2016, Apple split the business between Intel and Qualcomm, but in 2018, Apple moved solely to Intel for its newest phones.
But Apple supply chain executive Tony Blevins testified on Friday that Apple has also considered MediaTek and Samsung, one of its largest rivals in the smart phone market, to supply the chips for the next generation of wireless networks known as 5G. Those networks are expected to start rolling out this year and provide faster data speeds than current 4G networks.
The FTC is suing Qualcomm alleging the chip supplier engaged in anticompetitive patent licensing practices to preserve a dominant position in the premium modem chip market.
On the stand at a federal courthouse in San Jose, California, Blevins testified that Apple has long sought multiple suppliers for modem chips but signed an agreement with Qualcomm to exclusively supply the chips because the chip supplier offered deep rebates on patent license costs in exchange for exclusivity.
In 2013, Apple broke off work with Intel to start supplying modems for the iPad Mini 2 because Apple would lose its rebates by using Intel's chips, rendering Intel's products "economically unattractive" overall.
Later that year after cost negotiations with Qualcomm did not go as Apple hoped, Apple kicked off "Project Antique" to secure a second modem supplier, Blevins testified.
By 2016 and 2017, Apple introduced Intel's modems in some of its iPhones but also still used Qualcomm chips. But Apple's lawsuit against Qualcomm filed in early 2017 caused their business relationship to change "in a very profound and negative manner," leading to using only Intel's modems for the phones released last year.
"The entire concept of Project Antique was to find a second supplier. No offense to (Intel) but we don't want to be single supplier with them. We wanted both Qualcomm and (Intel) in the mix," Blevins said. Blevins also testified Apple considered making Intel the sole supplier of modems for the Apple Watch, which added 4G connectivity in 2017 using Qualcomm chips.
Blevins said that talking with Samsung, whose Galaxy and Note devices compete against the iPhone, is "not an ideal environment" for Apple, but that Samsung is currently the largest component supplier to Apple.
Blevins did not say whether Apple had reached a decision on a 5G modem supplier or whether it would release a 5G iPhone in 2019. Citing sources, Bloomberg previously reported that Apple would not release such a phone until 2020.