Consuming kids: The Commercialization of Childhood

[prasimix]

Huh, I didn't find this documentary on the forum and find that is very educational. More info about it on IMDb

Here is a couple of excerpts from the movie:

In 27.minute, Juliet Schor, Ph.D. Professor of Sociology, Boston College:

They even follow them into the bathroom. I interviewed a number of people who sat and watched children take baths and showers, watched how they interact with shampoo and soap and health and beauty products as that category is called, in order to go back and write a report for their clients on what to do with the packaging.

In 31.minute, Dr. Michael Brody, Child Psychiatrist:

I'll say it. These marketers are very similar to pedophiles. Okay? They are child experts. If you're going to be a pedophile, or a child marketer, you have to know about children and what children are going to want.

You can see it here or download it from here (it comes under Fair Use Clause of the U.S. Copyright Act of 1976)

 

[Tigersoap]

Thanks Prasimix,

It looks really interesting.
I'll watch it soon.

 

[primechild]

yay thank you. I wanted to see that...

 

[Tigersoap]

Ok I watched it finally and it was interesting.

I think it is interesting to watch along the 4 part BBC serie "The Century of the self" as it shows how we are shaped from birth by advertising to be nothing more than consuming machines unaware of their inner workings.