In a nutshell:
nothing makes sense now.
This is fresh off the news press, but apparently the macroeconomic state of the economy is not the only thing to worry about now.
When you corner a rabid animal into a wall, it becomes frantic. When you lock a number of such rabid animals into a cage, and then not feed them, they become frenzied and ravenous.
This is what's happening in the
business-to-customer world, wherein these large corporations are steadily, and
mechanically, utilizing algorithms and database technology, through various forms of consumer surveillance, to skirt laws in place, in order to maximize their profits by charging you for your purchase behavior, and not by your demographics. These things also do not contribute any value added to their product offerings, rather they are simply maximizing the arbitrage possibilities to squeeze out the most profits from their customers.
If your purchase behavior can be determined by your demographics, your routines, your stratification in society and your brand affiliation, is it not the same thing? The latter groups are illegal (at least in the US) to inflict price discrimination on, however the foremost group isn't.
Be as divorced from technology as you can be, is my recommendation. 
www.resideo.com
