AI just made a batch here, and it came out crumbly too. It doesn't seem to affect how well it works. It made a great batch of blinis. I'm wondering if they don't whip it or something like that to make it more creamy before packaging it. Ok for a commercial products but I'm not sure how practical it would be for a home operation. We were going to experiment with blending the next batch with some grape seed oil as an extender. That might give it a smoother consistency. Conversely, coconut oil would make it more solid at room temperature. Learning is fun! :)