ROCKMAN (SERVING ALL AGES OF LEARNERS) "CREEPY, VERY CREEPY"

Ronnie

Jedi
I just wouldn't think these two things go together. I mean, YES that's what "they" are doing but, "They have a web site and you can hire "them"! Geeez............. Maybe,I'm missing the bigger picture.......... (?)

http://www.rockman.com/index.php

Overview

Rockman works with education providers (serving all ages of learners), government agencies, and organizations with broadly educational projects that have a wide community or consumer audience. In addition to core education initiatives, such as research on school reform and teacher professional development, our services include conducting research and evaluation on public television and radio series, children’s television programs and Web sites, and edutainment products. Our areas of interest and experience include: technology use in formal and informal settings; telecommunications and media; whole-school reform initiatives; professional development programs; informal educational programs; special education; English language learners; arts education; math and science initiatives; curriculum and assessment; NCLB mandates and accountability; and community-based, youth programs. Rockman’s research staff work with each client to answer critical questions in a clear, direct, and honest way.

Rockman focuses its services in three areas: evaluation and research, consulting, and market research. Staff are familiar with the needs and constraints of both public and private sectors.

What we do ...............................and how we do it.

Project Evaluation ..................... Surveys (Phone, Print, and Online)

Impact Studies .........................White Papers/ Backgrounders

Positioning Studies ....................Observations

Policy Research and Analysis.......Focus Groups

Needs Assessment ...................Field Trials

Market Research ......................Instrument Design

Research Design .......................Assessment Development

Usability and Interface.................Quantitative and Qualitative Data Analysis
Assessment

Evaluation and Research
Rockman designs and conducts evaluations and research for all types of education-related organizations. Our evaluations and research for formal education providers frequently involve data gathered from primary sources, including school administrators, teachers, parents and learners of all ages. Rockman staff use quantitative and qualitative methods based on academic models, market research strategies and field experience. Researchers use experimental and quasi-experimental designs to develop the most appropriate research strategies based on client goals. We identify trends, determine strengths and weaknesses and offer feedback and recommendations to help our clients succeed.

Marketing studies and informal education research and evaluation projects typically focus on consumers, Web site and museum visitors, community members, policy makers and leaders, early adopters of innovative products, and the broad audience of children and adults who listen to, view, visit, and engage with the clients’ products and services. Rockman researchers design and implement formative evaluation studies to help clients develop the most effective products and interventions and conduct summative research studies to assess emerging impacts and outcomes.

As independent researchers, we often serve as an external evaluator for grant-funded projects supported by foundations, state and federal agencies, and private industry. Independent evaluation is frequently required as a condition of the award. Rockman has a national reputation for providing such services in the area of informal science (NSF-funded projects), and the role of technology in school reform initiatives (U.S. and state departments of education).

http://www.rockman.com/index.php
 
In other words, a school hires them to come in and tell them how to get with the Neocon program so they can get the bux, is that it?
 
Hey Laura ........

You Know Hmmm, Right now it seems to be a mixture of these two other articles ..... Here's some of what I mean.

http://www.epic.org/privacy/profiling/

Profiling is the recording and classification of behaviors. This occurs through aggregating information from online and offline purchase data, supermarket savings cards, white pages, surveys, sweepstakes and contest entries, financial records, property records, U.S. Census records, motor vehicle data, automatic number information, credit card transactions, phone records (Customer Proprietary Network Information or "CPNI"), credit records, product warranty cards, the sale of magazine and catalog subscriptions, and public records. Profiling has sparked an entire industry euphemistically labeled "Customer Relations Management" (CRM) or "Personalization."

AND

Consent, the Primary Victory
A silent weapon system operates upon data obtained from a docile public by legal (but not always lawful) force. Much information is made available to silent weapon systems programmers through the Internal Revenue Service. (See Studies in the Structure of the American Economy for an I.R.S. source list.)
This information consists of the enforced delivery of well-organized data contained in federal and state tax forms, collected, assembled, and submitted by slave labor provided by taxpayers and employers

http://www.cassiopaea.org/forum/index.php?topic=563

It's feeling like Manipulation at the Lowest Levels. K - 12 and Higher, if you play their game right they might fund your grant monies! It feels like control, control, control..... at Every Turn!
 
Oh. Well that's even creepier. Egads! That means they are making "selections."
 
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