Donald, I read the article you posted on 'marketing the reptilian brain' - fascinating, gave me a shudder in parts, but fascinating nonetheless! Very funny when he compares French and US 'modes de pensees':
http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/interviews/rapaille.html
Recommended reading folks. This guy basically breaks down the modern methodology behind sophisticated marketing campaigns. I have no doubt most forumites see right through the emotional manipulation evident in advertising and so forth. Nevertheless, I found this 'inside-track' account to be very instructive. It reminded me of the manner in which acquiring knowledge of ponerology inherently protects against the very matter it investigates. ;)
http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/interviews/rapaille.html
Reptilian Marketing Scientist Dude said:Once you understand the code, you understand why people do what they do. For example, the code for the French -- once you understand the code, you may understand why [French president Jacques] Chirac reacted this way to Bush, because for the French, the code is "to think." That's it: to think. "I think, therefore I am" -- not "I do," "I think." The French believe [that they are] the only thinkers of the world and that they think for the rest of the world. They believe that Americans never think; they just do things without knowing why. And so in this situation, where Bush say, "Let's do it," the French say, "No, wait, think; we need to think."
Now, what you have to understand about the French culture is "to think" is enough. You don't need to do anything with your thinking. The French philosopher would say, "I think, therefore I am," where in America you have Nextel, this campaign, fantastic, "I do, therefore I am," not "I think." I think they're right on target with the American code.
Recommended reading folks. This guy basically breaks down the modern methodology behind sophisticated marketing campaigns. I have no doubt most forumites see right through the emotional manipulation evident in advertising and so forth. Nevertheless, I found this 'inside-track' account to be very instructive. It reminded me of the manner in which acquiring knowledge of ponerology inherently protects against the very matter it investigates. ;)