These hundreds of channelings cater to a wide range of "belief structures." In part, it is a divide and conquer strategy. Each narrow audience needs/wants something different to be kept on a string. I take this particular, "ascension is now" message to be for those who are so credulous that they can be made to believe that they won't know the difference when "ascension" occurs. Chances are, there are readers of these particular writers who are thinking, "Yes! I feel it!" Maybe a few are diving off of buildings, as we speak, thinking they can fly.