Perceval said:Two months ago, Sott's FB page had less than 1500 friends, or 'likes' or whatever. Today it has almost 3000. That is the result of daily interaction in terms of posting articles and comments and interacting with FB'ers in an intelligent and informative way.
Please be aware that we are not advocating creating a FB profile in order to play Farmville or chat about the latest celebrity gossip or tell someone you don't know what you are doing. There are however 500 million people on FB who ARE being lead astray in this way.
There is another angle to consider: A lot of web sites use FB in the same way that we do - they have a FB page and a "Like" box on their web site. As Perceval mentioned, SOTT is getting tons of "likes". We've almost broken 3000 in a relatively short time. Some of the web sites I visit that I know are popular have less than 1000 likes, and they've had their FB box on their sites longer than we have. Obviously, people DO really like SOTT.
And, in terms of Google and other search engines, FB is highly relevant. So, why WOULDN'T we use that to our advantage? Sure, we could cut off our nose to spite our face, but then we can't smell anything (good or bad).
There are only so many ways to drive traffic to one's site, and FB is one of them. And, for a lot of people, how many people like a web site on FB *IS* their measure of whether or not they should pay attention to said web site. That may be silly, but that's just how things are right now.
Really, it's kind of ridiculous when you think about it:
1. Evil datamining web site is created
2. Some people love it, and others hate it because it is "evil"
3. People who think it is evil avoid it like the plague, despite its increasing popularity, and despite the good that could be done using the site cleverly and wisely
The end result is that the "good" people never use the site, and thus it becomes an even more powerful tool for evil purposes. Any possibility of good being done through/with the site has just been obliterated. Then, the people that think it is evil say, "SEE?! I told you it was evil! This just proves my point!"
There's good, bad, and the specific situation. The "bad guys" want us all to boycott things like FB, because that plays right into their hands.
If they understand your mind better than you do, that's a big problem.