PROTOCOL No. 12 Control of the Media
We shall deal with online chatter in the following way: what is the part played by the internet today? It serves to excite and inflame those passions which are needed for our purpose or else it serves selfish ends of parties. It is often vapid, unjust, mendacious, and the majority of the public have not the slightest idea what ends the media really serves. We shall saddle and bridle it with a tight curb: we shall do the same also with all productions of the alternative media, for where would be the sense of getting rid of the attacks of the mainstream media if we remain targets for bloggers and websites?
Among those making attacks upon us will also be sockpuppets established by us, but they will attack exclusively points that we have predetermined to alter. Not a single announcement will reach the public without our public control. Even now this is already being attained by us inasmuch as all news items are received by a few news agencies, in whose offices they are focused from all parts of the world. These agencies will then be already entirely ours and will give publicity only to what we dictate to them.
Print and online journalism are two of the most important educative forces, and therefore our government will become proprietor of the majority of outlets. This will neutralize the injurious influence of the privately-owned press and will put us in possession of a tremendous influence upon the public mind... If we give permits for ten websites, we shall ourselves found thirty, and so on in the same proportion. This, however, must in no wise be suspected by the public. For which reason all websites set up by us will be of the most opposite, in appearance, tendencies and opinions, thereby creating confidence in us and bringing over to us quite unsuspicious opponents, who will thus fall into our trap and be rendered harmless.
In the front rank will stand publications of an official character. They will always stand guard over our interests, and therefore their influence will be comparatively insignificant.
In the second rank will be the semi-official organs, whose part it will be to attack the tepid and indifferent.
In the third rank we shall set up our own, to all appearance, opposition, which, in at least one of its forms, will present what looks like the very antipodes to us. Our real opponents at heart will accept this simulated opposition as their own and will show us their cards.
All our online outlets will be of all possible complexions -- liberal, republican, revolutionary, even extremist... Like the Indian idol "Vishnu", they will have a hundred hands, and every one of them will have a finger on any one of the public opinions as required. When a pulse quickens these hands will lead opinion in the direction of our aims, for an excited patient loses all power of judgment and easily yields to suggestion. Those fools who will think they are repeating the opinion of a website of their own camp will be repeating our opinion or any opinion that seems desirable for us. In the vain belief that they are following the champion of their independent beliefs they will, in fact, follow the false flag which we hang out for them.
In order to direct our cyber-militia in this sense, we must take special and minute care in organizing this matter. Under centralized direction, we shall institute online and real-time gatherings at which our cyber-trolls will, without attracting attention, issue the memes and trending terms of the day. By discussing and controverting, but always superficially, without touching the essence of the matter, our organs will carry on a sham flame war with online activists and mainstream commentators, solely for the purpose of giving occasion for us to express ourselves more fully than could well be done from the outset in official announcements.
These attacks upon us will also serve another purpose, namely that our subjects will be convinced of the existence of full freedom of speech and so give our agents an occasion to affirm that all organs which oppose us are empty babblers, since they are incapable of finding any substantial objections to our orders.