“The Methaphone is a fascinating concept because it doesn’t try to fight the urge directly, it seeks to redirect it. In many ways, that’s smart. Behavioural psychology shows us that trying to eliminate a habit cold turkey often creates resistance. Substituting the habit with a familiar physical ritual, like holding something phone-shaped, can offer a somatic cue of comfort without actual engagement,” says Dr Chandni Tugnait, a psychotherapist and founder-director of Gateway of Healing in Gurugram.