This has been the Eternal Problem since Day 1 of Cass, SOTT, etc.
If you go too deep, many people switch off. If you don't go deep enough, others switch off. There really is no simple solution to that particular problem.
Just look at Ponerology. For many years, we planned a Ponerology for Dummies. It never quite happened. Yet the original book has been read far and wide, and is still a top seller.
Despite the depth and complexity of the material, it still had an impact in the longer term.
Another example: RT. They won't touch certain things that SOTT will talk about. They also have lots of wonderful articles about how Conor McGregor's Daddy Threatened to Beat Up Your Daddy and stuff like that.
That kind of thing serves their larger purpose, but it doesn't serve ours.
I guess a good way of looking at it would be China vs the USA in the current political climate. Naturally, we'd love to be "popular" and powerful, but that's not the point. We're more of a "still waters run deep" kind of approach as opposed to the Lady Gaga Smartbomb / Invasion / Spreading Freedom and Democracy approach.
I also have to add that I find it thoroughly interesting that in terms of certain crazes, like gluten-free or keto, we are generally ahead of the curve. The same could be said about psychopathy and other political views and approaches to things. It just usually takes the rest of the world 5-10 years to catch up.
It seems that maybe our role is to just try to set an example, and then let the chips fall where they may. At least according to the C's, so far, so good! Although you wouldn't think so by taking a surface-level look at the state of the world today...
One idea I thought of strictly in terms of improving dissemination is the idea of having multiple outlets or websites, each with a different niche or focus that could cluster things that people tend to be interested in.
This is what happened to the SOTT Talk Radio. It used to be a generic chat about "All and Sundry", but it then diversified into multiple shows like Behind the Headlines/NewsReal (political current events), The Truth Perspective/Mind Matters (psychology/ponerology/spirituality), and then The SOTT Health and Wellness Show/Objective: Health (medicine, psychology, environmental issues). I think this was smart because some people may be really into the ketogenic diet, but not so big on, say, 9/11 and the like. Divided up there is a greater chance of a person sticking around in a particular video series and drilling down into the topics they love (instead of listening to a couple of episodes but then getting turned off or triggered by something random in a different show on an unrelated topic). This can happen with things within shows as well, but the odds are lower than if it was all amalgamated. EE, FOTCM, QFG etc are all their own websites because they serve different functions. Perhaps thinking of different news topics as serving different functions or interests is an angle that could prove beneficial? SOTT and this forum get millions of views - but how well do we really know our audience? (Excluding people who participate actively in comments and threads).
The one downside to this is that it makes it a bit harder for a person who's into all of the above to know that this other awesome content exists. It doesn't mean SOTT proper doesn't exist anymore, and it could maybe link to it or other websites surreptitiously. If that's an enormous amount to manage there could probably be ways of structuring spin-off websites to auto-load content from the feeds of SOTT topics (eg, a health-oriented website could automatically update with feeds from the Science of the Spirit and Health & Wellness topic).
Another thing that could help increase exposure is to conduct more interviews. Since all the shows are on Youtube now, interviewing an individual who has a youtube audience will likely draw some interest from their fans. I know everyone wants to see JBP on a show here for example, but there may need to be more of an online presence needed for that to happen - i.e. something to work up to. I think a good route would be to speak with more obscure but well-educated online individuals, which can organically grow the fanbase of this or that show.
It may also be possible to use SOTT.net for some market research. What types of topics do people tend to click the most on or enjoy in tandem? That could give clues on how to spin-off topics. Is that feasible to do with the cookies?