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"What makes our approach radically different is that we start the conversation not with “what screens or tech are you looking for”, but rather, “what consumer, shopper, brand or environment barrier needs to be addressed”. We do this by exploring client’s pain points or barriers to engagement, as well as through Technography, which is the study of how consumers natively utilize digital in their surroundings.
Using a behavior-based strategic planning construct inspired from our extensive work with Brand Management, we’re able to identify the technology experiences most fertile to shift behavior at the right place in their journey from home, life, and store. Even when the store may not be a traditional brick and mortar or experienced solely on a personal device in their hand. By helping consumers navigate, browse, share, match, compare, fill the basket, check out, and return more quickly, when its contextually relevant, we’re able to justify digital so it earns its right in the marketing mix spend.
Through a combination of immersive content, software and interactive applications, we’re able to fuse well designed user interface with beautiful hardware to make engagement easy, intuitive, and too good to refuse.
Tap here to connect with us for current use cases how our Experience Planning Process drives human centric solutions in literally every Category and Vertical in which we work.
CUSTOMER EXPERIENCE DESIGN
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DESIGN THINKING
Content Creation
Our digital signage content is first-in-class, created and implemented by our team of experts. We erase pain points and other barriers to engagement.
Our view is that technology should never outshine the content experience its intended to deliver. Content Strategy is a key step in ensuring the experience of technology delivers the right message, at the right time and context along the journey.
Content creation [in the form of messaging strategy and communications calls to action] should be created in function of what consumers need to understand and feel in context to where they are in their journey. Through these processes we arrive at an experiential connected ecosystem that maximizes the customer journey, activates the right touch points, and sets up a CONNECTED journey as opposed to episodic or on-off experiences.
We'd be delighted to share with you our best and brightest content experiences from interactive browsing applications, endless aisle, mobile alerts, video storytelling –all of which ensure the brand stays front and center, and that the communications engages in a way that single minded, inspiring and purposeful.
Want to know about the newest trends in the industry? Tap here to connect with us!
DIGITAL SIGNAGE CONTENT
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DESIGN THINKING
Experience Planning
At Creative Realities, we see our role as making it simple, and efficient to help clients take advantage of the now – new and next generation technologies in a way that are within reach of strategic and budgetary goals.
What makes our approach radically different is that we start the conversation not with “what screens or tech are you looking for”, but rather, “what consumer, shopper, brand or environment barrier needs to be addressed”. We do this by exploring client’s pain points or barriers to engagement, as well as through Technography, which is the study of how consumers natively utilize digital in their surroundings.
Using a behavior-based strategic planning construct inspired from our extensive work with Brand Management, we’re able to identify the technology experiences most fertile to shift behavior at the right place in their journey from home, life, and store. Even when the store may not be a traditional brick and mortar or experienced solely on a personal device in their hand. By helping consumers navigate, browse, share, match, compare, fill the basket, check out, and return more quickly, when its contextually relevant, we’re able to justify digital so it earns its right in the marketing mix spend.
Through a combination of immersive content, software and interactive applications, we’re able to fuse well designed user interface with beautiful hardware to make engagement easy, intuitive, and too good to refuse.
Tap here to connect with us for current use cases how our Experience Planning Process drives human centric solutions in literally every Category and Vertical in which we work.
CUSTOMER EXPERIENCE DESIGN
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ENGINEERING
Engineering Approach
Our engineering approach is built around the human experience, thoughtfully architected, beautifully designed and integrated into virtually any physical environment. Our design and systems engineering process creates the technology, environment, and content designed to put the human at the center of the experience, not the reverse.
Our unique team of professionals have extensive experience planning, designing, building, and managing retail shopping experiences and digital out-of-home networks. We work to create the most unique and dynamic digital engagement available anywhere. We deliver complete systems engineering from blueprints, CAD files and full drawing documents, to on-site programming and ongoing systems management.
Combined with our fabrication methods, systems integration approach, and our hardware, we provide thorough, end-to-end installments that covers everything you need to increase your visibility and effectiveness in your industry.
Our end-to-end engineers design displays, connections, wall designs, audio-visual design, and more. After connecting with our clients and depending on the size of your project, we submit a drawing package that gives you a plain view of the space, icons of equipment, outlets, racks, and feeds, a required Ceiling Plan that shows where speakers are placed, as well as other access points.
We create detailed wiring schematics and installation detail using CAD and DWG on most projects.
We take into consideration the environment in which the project will be installed, working from original blueprints and assessing traffic flow, and entrance and departure points.
We have successfully installed and deployed thousands of digital experiences – on time, on budget, and at scale – from a single flagship to a 3,000-site network. We deliver predictive analytics platforms to drive results, harvest critical customer insights, and provide untapped value.
Connect with us today for more information on how our design engineering team can transform your digital agenda.
SYSTEM ENGINEERING
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DESIGN THINKING
UX/UI Experience
TECHNOLOGY CHANGED THE RULES. WE IMPROVED THE DESIGN. We’re experts in User Experience Design and User Interface Design. Both [Ed.:User Experience/User Interface] UX/UI are crucial to our products and work closely together.
We create human-centric, intuitive, and purpose-driven on-screen experiences that are meaningful, contextually relevant, and on brand. We take particular care UX/UI delivers predictable results across current and emerging devices. We continually ensure that internal skills are evolving to address the latest UI standards and development technologies.
Our user experience design is the difference between limited choice and unlimited choice. It’s the difference between digital signage and digital engagement. We operate fully in the 21st century.
As part of our UX/UI Experience, we develop unique client experiences through creative production, user-focused development, quality assurance, custom automation and workflow, API web services integration, and leverage code library for repeatable experiences. Our Universal Content Editor delivers a lightweight application interface for simple digital engagement and content editing. Turn in-store product delivery into the beginning of a lucrative customer relationship.
Our dynamic, multi-channel solutions apply to everything and anything intended to engage within and around environments: big, bold beautiful video walls, easy-to-order menu boards, inspiring storytelling interactive shopping applications, virtual sales associates, e-learning tools and mobile/tablet apps, endless aisle, and wayfinding experiences – we’ll ensure you’re on the leading edge against competitors.
Tap here to connect with us for an impressive demonstration of our UX/UI Design.
USER EXPERIENCE DESIGN
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DESIGN THINKING
Technology Design
Creative Realities is a technology-agnostic, digital marketing services organization that is puts the human at the center of each digital solution. We design, develop and deploy marketing technologies that solve pain points, drive consumer or shopper behavior, or bring any digital communications message to life on the journey – in a way that’s contextually relevant.
We recommend a set of technology experiences that are grounded in behavior-based requirements that can be measured and tracked, and tie back to ROI metrics. In doing so, we can better justify the role of technology for commercial purposes vs. just for the sake of doing something new, different, or as a gimmick.
We offer a level of service that our clients benefit from that goes beyond cost of goods of hardware. Our manufacturer partners train us in their product offering so we become certified to specify and maintain their technologies. Because we’ve reached a buying level, we’ve achieved partner status that provides extra support, quicker turn around when remediation is required, and additional design support to add value at multiple points.
As digital signage is a key enabler within the brand strategy context. We provide best-in-class digital solutions that blend on and off-line strategy in a way that’s intelligent, responsive, aware –and beautifully integrated to virtually any environment.
We back up our products and services with stellar team of technologist who are trained in every aspect of what we do, using the latest software platforms and expertly engineered to the latest and greatest hardware / form-factors.
Service Level Agreements, our Help Desk,and NOC is part of our end-to-end offering and is what makes us unique and different from our competitors. Also, our Network Operations Center support team addresses and resolves issues to minimize client impact. We maintain a robust pipeline across all strategic verticals. This helps stabilize and create more evenly distributed workflows.
Connect with us to understand how our offering can bring digital to life with scale. Tap here to connect with us!
TECHNOLOGY DESIGN
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ANALYTICS
Measurement Methodologies
Creative Realities offers a combination of Analytics & Insights, and Content Optimization services to better understand and fully realize the value of dynamic digital signage. We merge the science of consumer insights and predictive analytics with the ability to scale using technology, and we ensure an ongoing return on investment (ROI).
Using digital signage is a critical point of information, influence, and can lead to increased sales. Through active and effective performance analysis, we provide predictable ROI, allowing you to make better business decisions based on results. Data analytics is actively used to inform all decisions surrounding the initial and ongoing content strategy and how it is presented.
Our solution employs the latest in anonymous video-based facial detection and analysis to capture and measure a range of key data elements about the people patterns around the digital displays and how they engage with the messages appearing on those displays.
The most common uses for Anonymous Analytics of this kind is to help retailers and brands gain intelligence on how shoppers are engaging with digital, and the related fixture merchandising:
Traffic pattern highs and lows
Peak times of day
Attention time paid at display
Which displays or zones are most effective at slowing, holding and converting shoppers in to purchasers
This is particularly effective at validating impacts of Campaign Seasons, Promotional Periods, Product Merchandising Tests and Predictive Analytics.
With an additional layer of development programming, the Anonymous Analytics platform can be integrated to our CMS [Ed.: Computer and Mathematical Systems?] platform, such that content can change based on gender / who is front of the screens.
Want to know about the newest trends in the industry? Tap here to connect with us!
PERFORMANCE ANALYSIS
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DEVELOPMENT
Back-End Development
As a creative technology company, we combine the technical know-how of a digital integrator with the design and consultative prowess of a marketing services partner. We design, develop and deploy marketing technologies that solve business pain points by inspiring action or by bringing branded content to life in a way that’s contextually relevant, and appropriate for virtually any commercial environment.
Our vertical focus allows us to add value through our understanding and perspective on specific categories from consumer technography, through technical requirements of building and integrating ecosystems.
Creative Realities applies crucial front and back-end functions that enhance interactive and intuitive processes for the end user; You. User Experience (UX) is the process that guides us in everything we do. Our passion for creating dynamic, intuitive client experience is what drives us and our team of experts. Gain the competitive edge, driving sales and revenue to positively influence your bottom line.
We provide full-stack development (dev ops) that cover both front- and back-end processes. Plus, we make sure the technical aspects of what we do is clear and understandable. It’s our goal to create straightforward, concise UX for every client, every time. This makes conversations much more specific and beneficial to you and to your company.
Our design and development team reside in Windsor, ON and Atlanta, GA with the capabilities to:
Content design
HTML Application development
Custom applications that bridge and connect to our CMS software
Back-end development and coding
QA Testing
System Integration
Reporting and Analysis
Entrepreneurial in spirit and consultative by nature, we have the intelligence and discipline to collaborate with clients, partners, and vendors in a way that removes the noise and worry from the process. We are 100% committed to putting the client first.
Want to know about the newest trends in the industry? Tap here to connect with us!
FRONTEND AND BACKEND DEVELOPMENT
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