Basically, when you have these feelings, you are experiencing the false personality. The false personality is the the part of you that is programmed to feed and feels like a failure whenever it meets with difficulty or disappointment of its expectations. You can (hopefully) understand these things intellectually and from a distance when not under its influence, but what you really need is to learn how to snap out of it when it grabs you and exerts control. In short, how do you snap yourself out of these feelings? How do you even recognize this false personality when it is in control since you are likely believing that it is the real you, you are so identified within it?
What you need to do is stalk your own predatory nature. This has been a topic in our house on a number of occasions because we pretty much practice what we teach and finding ways to do it so as to best advise others is a regular topic of discussion and experimentation. What the guys here have come up with can be outlined as follows.
You see, the false personality doesn't see itself as false. When it is in control, it seems to think that at last the REAL personality is in control.
So, you need to stalk the false personality.
Think of it this way: if it was a predator in the jungle that jumps on you from behind, you'd have a really difficult time dealing with it. You'd just thrash about and generally lose your cool. That IS pretty much what happens when these impure emotions - internal considering - take hold.
However, if you know the predator is there in the jungle and you intentionally stalk it and draw it out under controlled conditions, you are able to see it, to face it, and deal with it in a completely different way.
Same goes with the false personality.
Try doing things that are contrary to the way IT does things, when it isn't in control. Make plans to do things with specific conditions that INCLUDE not being thanked, appreciated, considered, reciprocated, etc. Eventually, it will try to rebel, which means it has to come out of hiding...but you'll be waiting for it, you'll be expecting it. At first, it probably will still get control over you. You can't expect to bag a tiger your first time out. But you will be in a better position to regain yourself and analyze what it felt like when the predator got the upper hand.
All of this means learning how you, in your higher self, acts, then acting like that even if you don't really feel it.
Especially if you don't really feel it, because the more it makes you feel like a fool, the more it will bother the false personality and draw it out of hiding.
Specifically, regarding looking for reciprocation for things you do, you can utilize certain stalking techniques. You can do things for others trying to make sure that NO ONE CAN reciprocate. That is, do things anonymously, hit and run do-gooderism, where you are gone BEFORE anyone can acknowledge you or thank you.
The part of you that demands reciprocation will certainly get agitated by doing this. But you will know it is coming and can be read for it, watch it, analyze it. And certainly, you will suffer. Some part of you will be screaming "why are you doing this? You need gratitude, you need reciprocation! You need others to know you exist! and so on.
As one of the guys here who has been practicing this form of stalking has written:
I've learned a lot about that part of myself by stalking it in this way...and it's getting easier and easier to face it. The best part is, getting to know that part of myself is helping me develop compassion for that part of myself, too. Developing compassion for that part of myself means also developing compassion for it in others.