Over the last few months/years, we've come to accept a type of message that consists of only a link to a social media post or article. At first, this was occasional, but has now become very abundant. As a result, some threads have become almost repositories for messages from social networks. This makes especially the threads discussing current events almost unreadable, leads to problems with loading lots of external content, particularly painful for all members with slower internet connection, and drowns out the great comments and exchanges that we all value so much.
The purpose of this forum is discussion and networking, not spamming, and when we spam the forum we are not networking. Although the intention is good, it defeats the purpose of this network.
Obviously, there are exceptions. Sometimes it's fine to just throw out a link. Some threads are not for discussion, but for collecting data (such as the Earth Changes thread) or humor. Use your good sense: as always, context matters!